Rainbow Oreo Spurs Boycott

Posted By: Larry Fedoruk · 6/27/2012 10:10:00 AM

The cookie is not real. It is a photoshopped version of the popular snack that Kraft Foods placed on Oreo's Facebook page as an ad, with the slogan:

PROUDLY SUPPORT LOVE”

As you know, the Rainbow, is a proud symbol of the LGBT community. This apparently was too much for some Oreo fans. Though the page drew tens of thousands of likes, it also drew classless and hateful comments, with people threatening to boycott Oreo. One person said, “U just killed Oreo.”

June is LGBT (Lesbian Gay Bisexual Transgendered) month in the United States, a presidential declaration made by Obama in 2009. Toronto hosts Canada's largest Pride Week celebrations at this time of year, with the big parade this Sunday. Millions will participate over the course of the week, except for Toronto Mayor Rob Ford. Pride will once again do without his Honor, and it once again becomes obvious, his Honor has no pride.

Back to the cookie. Kraft Foods released a statement saying the picture was part of a “series of daily ads reflecting current events in a fun way using images of Oreo cookies and milk.” Too bad: a rather tepid and non-committal statement, but on the other hand, they DID do the ad in the first place. I give them credit for that.

Kraft also owns Jell-O and Kool-Aid brands, products that would more lend themselves to the Rainbow. Instead, they “messed” with the cookie. Of course it's not so much that, but the fact that on a daily basis America seems to be becoming a much less tolerant and much more divisive country. The people who make the hateful remarks apparently aren't smart enough to feel embarrassed about their own ignorance. That is very sad.

I am grateful to social media for at least exposing this ugly side of society, unaccepting of a photoshopped cookie. It is far worse when these attitudes are driven underground. I do have one complaint about it. It's just far too much icing. I would rather go for a box of something like the pic below. LEAVE COMMENTS.

For other Larry Fedoruk blogs and features, click here.

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