Not MY Olympics

Posted By: Larry Fedoruk · 7/27/2012 2:30:00 PM

It's estimated that London and the U.K. at various levels of government have spent upwards of $14B dollars to put on the 2012 Olympic games. This, and not shockingly so, was twice the original estimate, twice the original budget allotted. Hard to believe they are in a recession.

David Cameron has said he is confident that they can recoup costs through the perceived added economic injection. $14B is a lot of money to "find" in 2 weeks, but of course they don't expect that. The financial benefits they feel will be experienced over the next 5 years. Naturally they would say that. All Olympic cities and nations say that. Apparently when it comes to our obsession with "games" you CAN fool all of the people all of the time.

THE GIFT OF DEBT

The Olympics are nothing more than the gift of debt. The International Olympic Committee (IOC) is nothing more than the aggressive owner of a brand. They have marketed and sold their Olympic brand and their 5 rings for exhorbitant fees and lined their pockets. They contribute almost nothing else.

Further, they encourage the mowing down of the poor and the displacement of the underprivileged so that governments can build huge monuments to themselves. These are called venues, which city by Olympic city, sit largely unused quickly taking on white elephant status.

It just seems like a lot of time, effort and money to throw a party for ourselves when for the life of me I don't know what we have to celebrate. It can be a pleasant distraction but not when you consider the tremendous amount of financial hardships that will be incurred down the road...AND, how much good could have been done with that money and dedication to spending it. We get angry when welfare recepients use their cheques to get drunk. Is this that much different?

I was taught as a youngster that I could only go out and play once I finished my homework. I tend to live by the principle as much as possible. Governments apparently not as much. We (the human race) just spent 7 years and $14B (not to mention countless other billions on media and sponsorships) to play, when in fact there is work to be done.

Every 2 years the Olympics are a considerable embarrassment to me as a human being. Let the shames begin. LEAVE COMMENTS.

For other Larry Fedoruk blogs and features, click here.

Leave a comment:

showing all comments · Subscribe to comments
  1. Adam posted on 07/27/2012 08:19 PM
    The sad part is, the state of the Olympic brand is our fault. The Olympic war machine raining down upon the mom and pop diner with 20 customers a day that dared infringe upon their brand, that's our fault. Countries having to build whole new arenas and pools because everything has to be an exact length or slope or elevation from sea level, that's our fault. London feeling the need to waste 14 billion dollars, that's our fault.

    We went along with it.

    No country has tried to defend individuals against the Olympic legal team. No country has refused to build a new pool because their current one is one foot too short. No country has decided to dispense with the 10 hour opening ceremony, or the hiring of every pop culture icon they could get their hands on. No country has decided that hosting the Olympics is a huge economic loss, and that priority one in hosting them should be cost savings.

    I don't blame the IOC for acting like it does these days. If I owned the rights to a brand that the world was convinced was worth 14 billion dollars for two weeks of use, I too would defend it to my dying breath. I do blame our world governments for constantly wasting money on this. London looked at Vancouver and was convinced they had to top that. Vancouver looked at Beijing and was convinced they had to top that. It's all our doing.

    I yearn for the country to stand up and say "No. We're hosting the Olympics, and that's it. We'll build your pool, your track, your field, your rink, whatever games are going on. But no 10 hour ceremony, no stockpile of fireworks enough to blow a hole in the ozone layer, no hiring every pop icon we can. We're hosting a list of games that Olympians compete in, and that's it." The year a country does that is the year the value of the Olympic brand takes a nose dive, and is the year we can all come to our financial senses once again.
  2. Larry Fedoruk posted on 07/27/2012 08:40 PM
    All very well said Adam.
    I've had this crazy idea for years where countries bid for Olympic events...track, swimming, archery etc. With over 300 events, obviously some nations would bid on several.
    The 2052 Olympics could (say) then be held truly worldwide with television and whatever the internet is by then, would feed video and results to one or two main broadcasters per nation who would provide coverage as they always have. As we're watching it would look the same to us.
    This would save any one city/country from over extending themselves financially. It's more complicated but that's the gist of it. Whaddya think?
    1. Adam posted on 07/28/2012 11:03 AM
      @Larry Fedoruk That could work, but you know the IOC would never go for it. One country hosting everything, and thus spending more money than normal people can comprehend, is what keeps the value of their brand so high. The IOC would never willingly devalue their brand, even if the combined amount that all the countries spent is pretty much the same.

      Maybe if all the countries unionize against the Olympics and demand that system, it'd work. But all it'd take is that one greedy country whose leader decides that the supposed prestige of hosting the Olympics is worth the cost, so I doubt that'll ever happen.
showing all comments
Programming1

Twitter