Tired of ads for beer, wine and spirits that portray groups of beautiful people enjoying themselves in settings one scarcely can dream of? Me too.

I came upon this 90 second ad and was immediately impressed. It's what this booze ad doesn't have that makes it memorable.

STAY THIRSTY MY FRIENDS

It's created by Wieden and Kennedy out of New York and is also missing the customary voice over announcer with the cute tag line at the end. A 90 second version runs on YouTube and on their own Facebook page, and a 60 second television version began running just over a week ago.

The music is from the great folk singer Odetta, and the song is called Hit Or Miss.

I remember getting a hold of an "underage" bottle of this stuff which me and my 2 friends consumed rather quickly along with several Kit Kat bars. Sadly, a true story. Needless to say the resulting "rejection" of the mixture behind the gym while a cheap cover band rocked on inside, has never allowed me to bring it to my lips since. I don't know that one commercial will make me change my mind, but I love the ad.

Admit it, you watched, you were mesmerized. LEAVE COMMENTS.

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