Invisible Bicycle Helmet (She's Wearing One)

Posted By: Larry Fedoruk · 8/15/2012 11:26:00 AM

It's called Hovding, a real IKEA sounding name and it actually comes from two Swedish design students named Anna Haupt and Terese Alstin. They began noodling the idea at the same time Sweden's law on bicycle helmets for children under 15 came in. Legislators wanted the law to also apply to adults.

This idea started out as an industrial design master thesis at Lund University in the spring of 2005.

Anna and Terese won the Venture Cup competition in 2006 with their idea and have spent the time raising capital and perfecting their invention.

THIS IS THEIR WEBSITE

There now is a team of 16 working on this helmet and in my opinion it's genius. Talk about "thinking outside of the box", a trite phrase but it sure applies here.

The first video below is the more enjoyable because it catches the true spirit of the women and the project. The 2nd video is a report on the helmet. What do you think? LEAVE COMMENTS.

For other Larry Fedoruk blogs and features, click here.

This model (before and after) looks pretty good considering she just (theoretically) crashed her bike.

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  1. AnnaC posted on 08/15/2012 07:13 PM
    I think this has to be the coolest thing ever...very surprised at this technology. Wow, really sums it up. Although a secret part of me initially thought this was a joke to see how many people would go look haha.
  2. Larry Fedoruk posted on 08/16/2012 07:50 AM
    Funny you should say that Anna, I initially thought it might be an elaborate internet hoax.
  3. MaggiM posted on 08/16/2012 10:18 AM
    It goes to show there are so many great minds out there! What an awesome idea! Even though it is expensive, the investment would be worth it. How many times would you actually have to use it, and then replace it, unless you are a very unlucky or an extremely klutzy person?
  4. Larry Fedoruk posted on 08/16/2012 10:52 AM
    It is awesome isn't MaggiM, and I love the thought process that got them there.
  5. ZackryC posted on 08/21/2012 09:10 AM
    A really cool idea...but $450 to ride a bike? It costs more than most peoples bikes! If 80% of riders don't want to spend $29 on a helmet (and the world is in a recession), I can't wait to see the advertising for this!
  6. Larry Fedoruk posted on 08/21/2012 09:16 AM
    Zackry. Yes the price point is an issue.
    1. GraceF posted on 08/22/2012 02:33 PM
      @Larry Fedoruk While I agree that the price point is an issue, there are other reasons that people don't wear helmets. For my boyfriend (stupid and frustrating as it is), it's the discomfort, the obstructed vision and the look. I would gladly spend the $450 if this is the only helmet he would be willing to wear.
  7. JenS posted on 08/21/2012 03:16 PM
    A variation on this should be designed for horseback riders. I spent over $400 on my riding helmet that is not only uncomfortable, but obstructs my vision.
  8. Larry Fedoruk posted on 08/21/2012 03:47 PM
    Jen, I think that's a great idea. Somebody on Facebook said they'd like to wear one while driving a car.
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