As we wade into shark week, a viral song has inspired a new cereal for kids.
The song Baby Shark has been haunting parents for months now, and thanks to a partnership with Kellogg's, you will soon find it on the breakfast table.
The limited edition cereal is made up of brightly coloured, berry flavoured hoops and marshmallows.
It'll hit shelves at Sam's Club August 17th and Walmart will start stocking boxes in mid-September.
The song by South Korean educational entertainment company Pinkfong has over three billion views on YouTube.