Ever hear of justice pricing?
A filmmaker in BC is facing fierce criticism and even death threats for charging white males more to attend the premier of a new web series.
Sid Mohammed, a spokesman for the production, says organizors have been accused of implementing a racist and discriminatory practice.
He says they want to use justice pricing to address the fact white males tend to have more purchasing power than other demographics.
In a release, Mohammed explains, "First of all, no this was never intended to be some kind of attack on white men. It was never intended to be a settling of scores. The simple intent of Justice Pricing is to meet people at their economic level. Price discrimination is not a new idea. The notion of accommodating differences in purchasing power is as simple as having discounts for students and seniors . Now, are all students and seniors less able to pay regular prices than the average working adult? No, of course not, there are students who drive quarter million dollar cars and seniors who live in mansions, but the pricing model is sound despite these outliers. No, not all white men are seeing the financial fruits of their privilege, but many are. White men are the highest earning group in Canada, and as a result we are trying to meet them at their level in order to make the event more affordable for those other groups who don’t have the same purchasing power."