It is now official, Ontario brewers can start selling suds for a buck.
But how many brewers will take the province up on the offer remains to be seen.
Some have said they can't afford to sell their beer for a buck a bottle without hurting the quality of their brew.
Those who do decide to sell buck a beer will be offered a prime spot in LCBO stores and advertising in the store's magazine.
The Ford Tories say it will allow for more competition in the beer market.