The hashtag BoycottSearsCanada continues to trend on Twitter.
The company is facing a social media backlash over its plan to pay millions in bonuses to keep executives on board during restructuring, while not offering severance to laid-off workers.
The retailer's Facebook page is flooded with comments from people vowing not to shop at Sears, calling the decision a ''slap in the face'' to its front-line retail employees.
Sears Canada has declined to comment on the campaign.