Canadians across the country today are taking the Colour to Conquer challenge to help raise money for the Princess Margaret Cancer Foundation.
In a release, CEO of the centre, Michael Burns says as Canada's largest cancer research and care centre, Princess Margaret is pioneering cutting edge ways to prevent, diagnose and treat cancer, but he adds we can't do it alone.
To help with the initiative we are invited to colour our hair in bold hues during the month of May to raise funds and awareness for Princess Margaret.
To participate log onto colourtoconquer.ca