Some areas in Canada are seeing “Dairy is Scary” ads as part of a massive campaign.
The Vegan Education Group has purchased the billboards through donations.
The billboards read "Dairy is Scary" and "Dairy took my mom, my milk, and then my life.”
The group says they aren't trying to insult farmers, but to encourage a vegan lifestyle.
So far the billboards have gone up in Nova Scotia, and New Brunswick.