A group of high school students are putting their hair on the line for Pathstone Mental Health.
Sevin Davies plans to cut off his long locks if he can raise $10,000 for the organization by the end of October.
Friends Duncan MacDonald and Adia Binfield will also join in if the goal is reached, adding up to 30 inches of hair.
The team, known as The Mane Event, has already raised $30,000 to support Pathstone throughout the years.
It started when Davies was 11 years old and the team sold fidget spinners to buy a barbeque and two basketball nets for Pathstone.
Three years ago, the team also released a clothing line in honour of Amy Bleul, the creator of the Semicolon Project.
By the end of the campaign, they had raised another $5,000.
Donations are being accepted through Pathstone's website.
As of this morning, just over $1,500 has been raised.