A simple tweet has had a great impact on a small business.
A new donut shop in Texas called Billy's Donuts recently opened up, and although the shelves were stacked with donuts, there were no customers.
In an effort to help drum up business, By's son Billy tweeted a pic of his dad behind the counter saying "my dad is sad cause no one is coming to his new donut shop".
He had no idea how effective that tweet would be.
As of this morning the picture had been retweeted more than 328-thousand times with more than 700-thousand likes.
The shop sold out Sunday and the customers kept coming.
By was overwhelmed and tweeted an update: this means so much to my family.