A new kind of body modification is capturing the internet's attention.
The owner of the Calm Body Modification studio in Stockholm, Chai Maibert, has posted pictures of his latest work on Instagram, which have quickly gone viral.
The image shows a client who has had the centre portion of his ears removed in a procedure called 'conch removal.'
Maibert says he was 'truly humbled' after the man flew from Australia to have the work done..
Although Maibert claims the procedure will not negatively impact the client's hearing in the long run, many experts are sceptical.
Image courtesy chaiatcalm on Instagram