Netflix Canada has announced its biggest price increase in the streaming service's history, and it is taking effect immediately.
The standard and premium plans will be going up by $3 to $13.99 and $16.99 a month respectively.
The price for a basic package will go up by $1 to $9.99.
Company officials say the price hike will help fund future programming investments.
Current members can expect to see the changes in the next few weeks while new subscribers will see the changes right away.