It was a busy weekend in Niagara Falls.
Niagara Falls Tourism President and CEO Janice Thomson says the city did see a lot of visitors over the weekend, especially at the Winter Festival of Lights.
"I look at the people in their cars and think there's your perfect family bubble. They're in the car and there could be lots of regional people."
When asked about concerns regarding tourists from outside Niagara coming to admire the lights and maybe stop at a restaurant for a bite to eat, Thomson says, "I think we have to have some faith in the operators, those that are running the restaurants. They're running at restricted capacity as well. They're running with great protocols in place, they're following the rules. And I think that's it. It takes a community, for all of us to band together, and get that perfect balance between public safety and keeping people employed."
She also says tourism advertisements have been cut back in some areas, including red zones and lockdown areas.
Niagara Falls Tourism faced criticism recently over a fall advertising campaign that launched on the cusp of the second wave.
The online and TV ads were later removed.
Over the summer, residents also voiced concerns with large crowds spotted at Clifton Hill. In reaction, the city launched an Ambassador Program to remind people to adhere to COVID-19 protocols.