The province's public awareness campaign on cannabis use and the dangers associated with its use kick off tomorrow.
Attorney General Caroline Mulroney says the ads will focus on social responsibility and will not promote cannabis use.
The ads will run on tradtional media as well as digital and social channgels to reach a younger audience and will run till the end of the year.
When marijuana is legalized on Wednesday it will initially only be available in Ontario through government-run online sales.