The Polished Man campaign kicks off Sunday, October 1st.
Men and women are encouraged to paint one fingernail Polished Man Blue to represent the one child that dies every five minutes as a result of violence.
The goal of the movement is to end violence against children by tackling poverty, a major root cause of violence against children.
All funds raised through Polished Man are channeled into trauma recovery and trauma prevention programs for children who have suffered or are at risk of suffering violence globally.