Tim Hortons has finally joined the rewards program bandwagon.
After a year of testing, the popular coffee chain has launched its own rewards program this morning.
For every seven visits, customers get a free coffee, tea or baked good
With Tims Rewards, Canadians will be eligible for a free any size hot brewed coffee or hot tea or baked good (except for Timbits and bagels) after every seventh visit.
Guests can register their card at www.timhortons.com/rewards or through the app to keep track of visit count and their balance.
For a limited time only, once you register you will also receive a free reward following your first purchase greater than $1.50.
In the coming months, Tim Hortons will also be unveiling new personalized mobile offers and discounts.
Meantime, Starbucks announcing that starting on April 16, the coffee company's rewards members in the United States and Canada will start earning rewards sooner and have more options when redeeming points.
For customers who use a Starbucks rewards credit or debit card, points won't expire.