Despite the pouring rain, cars are lined up for several kilometers along Victoria Avenue in Niagara Falls.
It's the Great Wolf Lodge annual charity car wash for kids today.
As in past years, the popular event has caused significant traffic delays in the area as vehicles started lining up early this morning.
The event, which kicks off at 10 a.m., gives residents an opportunity to purchase water park passes or an overnight stay at a reduced price.
For $60 you can get 4 water park passes or spend $160 for a one night stay at the hotel.
Car wash runs until all the passes are gone.
Funds raised by the car wash will support the Special Olympics Provincial School Championship and the Niagara Falls Professional Fire Fighters Association charity partners.